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Lightning Bolt

Increasing Organic Search Traffic & Revenue through CBD Content Marketing

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The Company

Born in Aspen and formulated in the heart of the Colorado Rockies, Toast uses honest growing practices to create the highest quality range of Full Spectrum Hemp CBD products. With roots in the Cannabis market, they have a rich history of working with hemp and honor the power of its cannabinoids to benefit our minds and bodies.

The Challenge

Toast came to us having already started and stopped SEO strategy, execution, and content development a few times - with limited results. They needed a team with a strong grasp of all 3and how SEO and content intertwine with each other. In helpingToast reach their goals, we utilized tools like SEMrush in combination with our extensive CBD research to design an SEO &content strategy that increased their organic search traffic for relevant keywords that convert.

results

Content Marketing

We utilized tools like SEMrush in combination with our extensive CBD research to design an SEO/content strategy that increased their organic search traffic for relevant keywords that convert.

Through our competitor and keyword research, we architected a content strategy centered around specific pillar topics that increased site traffic and ultimately revenue.

results

Technical SEO

We immediately transferred TOAST's cannabis domain wetoast.com to be their CBD domain because it possessed a 2x domain rank score than toastwellness.com

In addition, we conducted monthly technical SEO audits to ensure full compliance with Google Webmaster Guidelines and deep-dive into the backend of the website.

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