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Industry

Franchise

Website

16 Handles

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The

Company


16 Handles, New York City’s #1 frozen yogurt and dessert brand, celebrates your individuality. 16 Handles is committed to serving fresh, quality, better-for-you options that allow you to unleash your inner Fro-Yo chef! Create what you want and savor it your way - after all, isn't that what snacking is all about?

The

Challenge


16 Handles wanted to bolster their in-store traffic and sales through localized SEO and content creation. Our main goal was to increase keyword rankings for local searches ("froyo near me") at each of their 34 franchise locations. We geo-targeted each locations specific zip code for keyword tracking and emphasized mobile, so we knew we were capturing the most relevant traffic for that specific store location.

Our Strategy

The

Results


With over 34 locations, we selected 2 of our favorites to highlight our 2019 Q4 results:

Garden State Plaza

Top Keyword Rankings:

  • "Frozen dessert near me": 11→4
  • "Frozen yogurt": 10→6
  • "Frozen yogurt": 5→2

Map Direction Requests: ↑62.5%

Store Phone Calls: ↑79.1%

Fairfield

Top Keyword Rankings:

  • "Frozen dessert near me": 8→3
  • "Fro yo": 9→4

Map Direction Requests: ↑48.3%

Store Phone Calls: ↑30.8%