16 Handles serves frozen yogurt, ice cream & smoothies in a variety of flavors & toppings. Stop into a 16 Handles location to try their all natural froyo & smoothies!
16 Handles wanted to bolster their in-store traffic and sales through localized SEO and content creation. Our main goal was to increase keyword rankings for local searches ("froyo near me") at each of their 34 franchise locations. We geo-targeted each locations specific zip code for keyword tracking and emphasized mobile, so we knew we were capturing the most relevant traffic for that specific store location.
Our Organic Growth Strategy was 3-Fold: 1) Blog content to engage current customer base and attract new ones chalk-full of fun and helpful information (see example blog post) 2) Competitor and keyword research to identify high value media outlets to write press about 16 Handles (backlinks). 3) Local page optimization for specific actionable dessert/froyo keywords