INDUSTRY

Frozen Yogurt (Franchise Industry)

SERVICES PROVIDED

Local SEO, Content Creation

WEBSITE

The Scoop

16 Handles serves frozen yogurt, ice cream & smoothies in a variety of flavors & toppings. Stop into a 16 Handles location to try their all natural froyo & smoothies!

01

Marketing Goals

16 Handles wanted to bolster their in-store traffic and sales through localized SEO and content creation. Our main goal was to increase keyword rankings for local searches ("froyo near me") at each of their 34 franchise locations. We geo-targeted each locations specific zip code for keyword tracking and emphasized mobile, so we knew we were capturing the most relevant traffic for that specific store location.

02

electrIQ Approach

Our Organic Growth Strategy was 3-Fold: 1) Blog content to engage current customer base and attract new ones chalk-full of fun and helpful information (see example blog post) 2) Competitor and keyword research to identify high value media outlets to write press about 16 Handles (backlinks). 3) Local page optimization for specific actionable dessert/froyo keywords

03

Results

62.5%

Increase in Map Direction Requests (Fairfield)

79.1%

Increase in Calls (Garden State)

48.3%

Increase in Map Direction Requests (Fairfield)

Experience the electrIQ difference

Get a Free Consultation
847.347.9006
418 Bamboo Lane
Suite A
Los Angeles, CA, 90012