INDUSTRY

Medical

SERVICES PROVIDED

PPC Advertising

WEBSITE
ECG Academy

The Scoop

ECG Academy was created by Dr. Nicholas Tullo, a cardiac electrophysiologist with a passion for teaching. Dr. Tullo has been reading ECGs since he was a medical student on a cardiology elective in 1979. With the aid of digital recording and editing, he is now able to take his relaxed style of teaching complex ECG concepts simply and capture it in a series of video tutorials.

01

Marketing Goals

ECG Academy previously worked with an agency on their pay-perclick (PPC) advertising but felt less than satisfied with the results. Specifically, they weren't able to bring cost per customer acquisition (CPA) to a sustainable level and also weren't able to track conversions from Bing. ECG Academy hired us to increase conversion rates and decrease CPA.

02

electrIQ Approach

» Addition of video to the homepage to increase conversion rate and the addition of an exit pop-up email capture. » Keyword research to identify new PPC targeting opportunities. » Ad account audit, identifying low-performing keywords to cut out and doubling down on high performing keywords. » Implementation of Google Tag Manager and the addition of Bing tracking pixel to be able to properly run Bing ads and track results.

03

Results

41%

Decrease in Customer Acquisition Cost

59%

Increase in PPC Customers

64%

Increase in PPC Revenue

Experience the electrIQ difference

Get a Free Consultation
847.347.9006
418 Bamboo Lane
Suite A
Los Angeles, CA, 90012