Every brand has a personality that represents their company's offerings. Your messages will always influence the way customers feel. The ability to use the voice of your product gives you the advantage of allowing customers to feel what it's like to be your customer before they do so. According to Mr. Aristotle, ethos (the emotional appeal) of an argument is the most effective way to get someone on your side - and in this case - buying your product.
A wise man once said, "consistency is key," and this couldn't be more relevant in creating a brand. The consistency within your story allows the customers to build peripheral recognition of your brand while they are in the market of buying a product or service that you offer. During their shopping they are going to assess every in-and-out of the offering. If two companies have similar prices and convenience, they are going to choose the one that makes them consistently feel the best.
As time passes and the personality of your brand takes over the design (which includes everything from marketing material to the font you use on your website), you'll start to notice that people are choosing you over the competition. Your prices could actually be higher than your competition, but if your product is more convenient to use because of the reputability of your brand then you still have the upper hand. This is why people go to one-stop-shop grocery stores over small food markets: They can get fresh broccoli, the new Greek yogurt they like, and a fresh NY Strip all in the same place, and are happy to pay a small premium to do so.
Our team of in-house graphic designer experts will create the foundation for your brand with an original, captivating logo and a style guide that gets your brand message across to your target audience.
The best of both worlds. Combine the expertise of our media buying experts with the aesthetic capabilities of our graphic designs to create an end-to-end paid advertising solution.
We offer specialized photo and video services to our clients to match their creative and branding needs.
Anything you can print, we design it. Direct mail pieces, poster boards, infographics, and more.
Airplantman needed to recover from a botched website redesign that completely tanked their organic search traffic. They went from thousands of organic visitors a month to almost none. Our goal was to increase organic search traffic and ultimately drive sales back to their original levels (if not higher). We focused on content creation, technical SEO, and backlink building (PR outreach). This was all done organically, without paid advertising.
Increase New Site Visitors
Increase Keyword Rankings
Increase Organic Purchases