Email Marketing

Email marketing isn't dead, but your approach needs a refresh.

According to research and polling done by MECLABS, 72% of U.S. adults prefer to communicate with companies via e-mail.

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What is HubSpot?

HubSpot is a full-stack software solution for marketing, sales, and customer service all integrated by its centralized CRM.

Marketing Hub

HubSpot's marketing hub allows a few to do the work of many. From increasing your website traffic to converting more visitors, HubSpot helps you execute inbound marketing campaigns at scale. Integrates directly with Salesforce.

Sales Hub

Close the loop on your marketing to sales hand-off. Dive deeper into your prospects and automate the busy work tasks so you can focus on growing.

Service Hub

Integrate your entire customer experience with HubSpot's Service Hub. From tickets to customer feedback to an in-depth knowledge base, HubSpot offers a complete customer service solution.

HubSpot CRM

HubSpot's CRM is there for you to build relationships at scale. Streamline and personalize your communication, whether it's on a 1:1 to level for B2B or to a mass e-commerce email list.

HubSpot CMS

HubSpot just launched a new iteration of their CMS, allowing the flexibility and ease of use for marketers to make website improvements and changes, while still going extremely deep and providing the customization access needed for developers to create powerful sites.

electrIQ approach

HUMAN ELEMENT

A good email is by, for and about people. Emails are NOT by, for, and about robots, so we don’t try and take any shortcuts. We keep your emails conversational, imagine you’re talking to a good friend or trying to educate your family member on whatever your content is.

ADVANCED METRIC TRACKING

Does anyone actually open your emails? How many of those people are clicking through? Did they convert?

DRIVE SUBSCRIBERS

Establish credibility and offer value to capture new subscribers with high quality informational fields to inform segmentation.

EMAIL SYSTEM SETUP & MANAGEMENT

Your standard email account is not designed for email marketing. We work with Mailchimp, Klaviyo, and the like.

LIST SEGMENTATION

Segmentation is essential to send your subscribers content uniquely tailored for them based on age, demographics, purchasing history, etc.

A/B TESTING

Show different versions of an email to subscribers to increase email marketing effectiveness.

MARKETING AUTOMATION

Personalize your customer experience by collecting specific attributes relevant to your business and product offering. Automate email workflows and sequences based on customer attributes and how they interact with your brand currently. Examples include:

  • Abandoned Cart Series
  • Blog Subscriber Welcome Series
  • Page View Trigger Series
  • Post-Purchase Series (Educational Content)
  • Internal Sales Rep Notification Workflow
  • Re-engagement Workflow
  • Customer Review Automation

There's Three Types of electrIQ HubSpot Customers

"We're interested in marketing automation but aren't sure where to start."

You're tired of using 30 different marketing tools and would like to streamline your internal processes so you can focus on being effective and not on how to create a workaround to make your marketing stack work.

electrIQ can help you evaluate marketing softwares and determine if HubSpot is the right fit for your business.

"We just got HubSpot but need help strategizing, implementing, and executing."

You've made the jump and are fully invested in HubSpot, but you need someone to show you the ropes and help you get the most out of your new software tool.

electrIQ can help you develop and execute a wholistic plan across your HubSpot tech stack so your business gets the best ROI it can.

"We've had HubSpot for a while but we're not using it to its fullest extent."

It's like that shiny stick-shift sports car that you never take out of 1st gear. You and your team have done a decent job with HubSpot, but you realize there's so much more you could be doing.

electrIQ can take the wheel for you (pun intended) or train your team to increase your HubSpot results.

Why electrIQ?

Platinum Partner Solutions & Expertise

We have a robust knowledge of the HubSpot platform, from its CRM to all 3 of its Hubs to the CMS for website design.

As a Platinum Partner, electrIQ is well-positioned to help with your next HubSpot project, whether you're a start-up looking to setup your business for long-term success or an international organization with sophisticated implementation requirements.

ROI-Focused. Revenue Reporting.

We understand that there are important metrics to track towards in order to achieve revenue goals, but if you're hiring a marketing agency, you deserve to know that the revenue coming in exceeds the money you're putting out. That's why we back every monthly report out to the impact we've had on your bottom-line, so you can rest easy knowing you're seeing real revenue and profit increases.

We Know HubSpot

  • New HubSpot Portal Setup
  • Users & Permissions Setup
  • HubSpot CRM Setup
  • Building Lead Scoring Models
  • Email Marketing
  • Salpes Pipeline Development
  • Sales Tools Implementation
  • Automated Bots & Live Chat
  • Social Media Marketing
  • Migrating to HubSpot
  • Reports & Dashboards
  • Creating Automated Workflows
  • Third-Party Integrations
  • Creating Content
  • Database Cleanup
  • List Segmentation
  • Hyper-Personalization
  • Online Advertising

and much more...

"electrIQ plays a valuable role for us in supporting our digital marketing channels, including giving fresh perspective to existing internal teams and pioneering new strategies."

Zac Brandenberg

CEO

01

Discovery

Brand research and competitive analysis

02

Strategize

Develop effective email marketing tactics in comprehensive 90-day plan

03

ESP/CRM Customization

Personalized CTA's and forms to map custom attributes to your customers to allow for highly personalized outreach and workflows

04

Landing Page Development

Don't drop your customers on your homepage. We make it easy on them with smart content landing pages that convert.

05

Set-up

We create email campaigns and automated workflows with thoughtful, highly personalized copy for specific audience segments

06

Performance

Data and key performance indicators analysis, A/B testing, and optimization

We've done it before -
We'll do it for you

Marketing Goal

ECG Academy previously worked with an agency on their pay-perclick (PPC) advertising but felt less than satisfied with the results. Specifically, they weren't able to bring cost per customer acquisition (CPA) to a sustainable level and also weren't able to track conversions from Bing. ECG Academy hired us to increase conversion rates and decrease CPA.

Services Provided

PPC Advertising
SEE CASE STUDY

41%

Decrease in Customer Acquisition Cost

59%

Increase in PPC Customers

64%

Increase in PPC Revenue

Experience the electrIQ difference

Get a Free Consultation
847.347.9006
418 Bamboo Lane
Suite A
Los Angeles, CA, 90012