A good email is by, for and about people. Emails are NOT by, for, and about robots, so we don’t try and take any shortcuts. We keep your emails conversational, imagine you’re talking to a good friend or trying to educate your family member on whatever your content is.
ADVANCED METRIC TRACKING
Does anyone actually open your emails? How many of those people are clicking through? Did they convert?
Establish credibility and offer value to capture new subscribers with high quality informational fields to inform segmentation.
EMAIL SYSTEM SETUP & MANAGEMENT
Your standard email account is not designed for email marketing. We work with Mailchimp, Klaviyo, and the like.
Segmentation is essential to send your subscribers content uniquely tailored for them based on age, demographics, purchasing history, etc.
Show different versions of an email to subscribers to increase email marketing effectiveness.
Personalize your customer experience by collecting specific attributes relevant to your business and product offering. Automate email workflows and sequences based on customer attributes and how they interact with your brand currently. Examples include:
Brand research and competitive analysis
Develop effective email marketing tactics in comprehensive 90-day plan
Personalized CTA's and forms to map custom attributes to your customers to allow for highly personalized outreach and workflows
Don't drop your customers on your homepage. We make it easy on them with smart content landing pages that convert.
We create email campaigns and automated workflows with thoughtful, highly personalized copy for specific audience segments
Data and key performance indicators analysis, A/B testing, and optimization
ECG Academy previously worked with an agency on their pay-perclick (PPC) advertising but felt less than satisfied with the results. Specifically, they weren't able to bring cost per customer acquisition (CPA) to a sustainable level and also weren't able to track conversions from Bing. ECG Academy hired us to increase conversion rates and decrease CPA.
Decrease in Customer Acquisition Cost
Increase in PPC Customers
Increase in PPC Revenue