Email Marketing

Email marketing isn't dead, but your approach needs a refresh.

According to research and polling done by MECLABS, 72% of U.S. adults prefer to communicate with companies via e-mail.

Get a Free ConsultationSEE THE PROOF  ►

electrIQ approach

HUMAN ELEMENT

A good email is by, for and about people. Emails are NOT by, for, and about robots, so we don’t try and take any shortcuts. We keep your emails conversational, imagine you’re talking to a good friend or trying to educate your family member on whatever your content is.

ADVANCED METRIC TRACKING

Does anyone actually open your emails? How many of those people are clicking through? Did they convert?

DRIVE SUBSCRIBERS

Establish credibility and offer value to capture new subscribers with high quality informational fields to inform segmentation.

EMAIL SYSTEM SETUP & MANAGEMENT

Your standard email account is not designed for email marketing. We work with Mailchimp, Klaviyo, and the like.

LIST SEGMENTATION

Segmentation is essential to send your subscribers content uniquely tailored for them based on age, demographics, purchasing history, etc.

A/B TESTING

Show different versions of an email to subscribers to increase email marketing effectiveness.

MARKETING AUTOMATION

Personalize your customer experience by collecting specific attributes relevant to your business and product offering. Automate email workflows and sequences based on customer attributes and how they interact with your brand currently. Examples include:

  • Abandoned Cart Series
  • Blog Subscriber Welcome Series
  • Page View Trigger Series
  • Post-Purchase Series (Educational Content)
  • Internal Sales Rep Notification Workflow
  • Re-engagement Workflow
  • Customer Review Automation

"electrIQ plays a valuable role for us in supporting our digital marketing channels, including giving fresh perspective to existing internal teams and pioneering new strategies."

Zac Brandenberg

CEO

01

Discovery

Brand research and competitive analysis

02

Strategize

Develop effective email marketing tactics in comprehensive 90-day plan

03

ESP/CRM Customization

Personalized CTA's and forms to map custom attributes to your customers to allow for highly personalized outreach and workflows

04

Landing Page Development

Don't drop your customers on your homepage. We make it easy on them with smart content landing pages that convert.

05

Set-up

We create email campaigns and automated workflows with thoughtful, highly personalized copy for specific audience segments

06

Performance

Data and key performance indicators analysis, A/B testing, and optimization

We've done it before.
We'll do it for you

Marketing Goal

ECG Academy previously worked with an agency on their pay-perclick (PPC) advertising but felt less than satisfied with the results. Specifically, they weren't able to bring cost per customer acquisition (CPA) to a sustainable level and also weren't able to track conversions from Bing. ECG Academy hired us to increase conversion rates and decrease CPA.

Services Provided

PPC Advertising
SEE CASE STUDY

41%

Decrease in Customer Acquisition Cost

59%

Increase in PPC Customers

64%

Increase in PPC Revenue

847.347.9006
418 Bamboo Lane
Suite A
Los Angeles, CA, 90012