Local SEO

Start driving brick-and-mortar sales with your online presence

Hyper-localized targeting to find customers in your business zip code and surrounding area that will convert

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What is HubSpot?

HubSpot is a full-stack software solution for marketing, sales, and customer service all integrated by its centralized CRM.

Marketing Hub

HubSpot's marketing hub allows a few to do the work of many. From increasing your website traffic to converting more visitors, HubSpot helps you execute inbound marketing campaigns at scale. Integrates directly with Salesforce.

Sales Hub

Close the loop on your marketing to sales hand-off. Dive deeper into your prospects and automate the busy work tasks so you can focus on growing.

Service Hub

Integrate your entire customer experience with HubSpot's Service Hub. From tickets to customer feedback to an in-depth knowledge base, HubSpot offers a complete customer service solution.

HubSpot CRM

HubSpot's CRM is there for you to build relationships at scale. Streamline and personalize your communication, whether it's on a 1:1 to level for B2B or to a mass e-commerce email list.

HubSpot CMS

HubSpot just launched a new iteration of their CMS, allowing the flexibility and ease of use for marketers to make website improvements and changes, while still going extremely deep and providing the customization access needed for developers to create powerful sites.

What is Local SEO?

Local SEO is the process of marketing local businesses online to local customers. When a potential local customer is looking for a product online, Local SEO helps market your product to them.

Local SERPs

One of the most integral aspects of Local Search Engine Optimization is Local SERPs, meaning Google’s Search Engine Results Pages. Each of Google’s SERPs comes with a variety of different features that can help businesses market their product. This includes, but is not limited to, AdWords, Featured Snippets, Image Packs, In-Depth Articles, News Boxes, Reviews, Knowledge Panels, and, most importantly for Local SEO, the Local Pack.

What is Google’s Local Pack?

Let’s say you are looking for a good restaurant to get a salad for lunch in Los Angeles, and you want to try a place you haven’t been before. You type into the Google’s search engine “Los Angeles salad restaurants”. The results will look something like this:

Screen Shot 2019-03-23 at 11.06.54 AM.png

What can be seen here is what is referred to as a “local pack”. Local SEO focuses on building an online presence that moves your business into this category. Why is this important? Well, for starters, according to data from RankRanger, 30% of first page SERPs feature a “local pack”. This means it is the most common SERP feature, along with the featured snippet.

The process of obtaining a place in this group of three businesses starts with a Google My Business profile.

What is a Google My Business Account?  

A Google My Business Account (GMB) is a profile from which you can control and present important information being published about your business on Google. The information you present in this profile will be used by Google to form your presence on local search maps and, of course, the local pack. This is only the first step for obtaining a spot on this list. The rest relies on relevance of search, citations, backlinks, and Google’s various algorithms.  

From the GMB account you’ll be able to manage reviews and other relevant information. It is essentially the most important tool for managing your business’ online presence.

What Are Citations and Why Are They Important?

Citations are a crucial component of building an online presence for your business. A citation is essentially any place your business, along with its address, phone number, and website URL, are listed.

Presenting your businesses information in every possible place a customer could be looking ensures you are reaching and engaging your maximum potential customer range.  It also ensures you are not allowing competitors to take advantage of avenues you have yet to utilize.

A common problem with website citations is once they are set up, businesses forget to maintain them. It is important to make sure you are frequently updating any changing information regarding your business. This is important from both an online presence standpoint, along with from a customer engagement and satisfaction standpoint.

Proximity, Relevance, and Prominence

There are three metrics that come into play when reaching a potential customer through online sources. Proximity refers to relative location to the customer and therefore cannot be modified.

However, relevance, referring to how relevant your products are to the search question, and prominence, referring to what customers are saying about your business and their overall satisfaction level, can be worked with.

At electrIQ, we focus on relevance through optimizing product keywords to make sure your business is appearing in numerous search categories when potential customers are searching for products online.

As for prominence, we emphasize a holistic, organic approach to driving up customer satisfaction reporting.

There's Three Types of electrIQ HubSpot Customers

"We're interested in marketing automation but aren't sure where to start."

You're tired of using 30 different marketing tools and would like to streamline your internal processes so you can focus on being effective and not on how to create a workaround to make your marketing stack work.

electrIQ can help you evaluate marketing softwares and determine if HubSpot is the right fit for your business.

"We just got HubSpot but need help strategizing, implementing, and executing."

You've made the jump and are fully invested in HubSpot, but you need someone to show you the ropes and help you get the most out of your new software tool.

electrIQ can help you develop and execute a wholistic plan across your HubSpot tech stack so your business gets the best ROI it can.

"We've had HubSpot for a while but we're not using it to its fullest extent."

It's like that shiny stick-shift sports car that you never take out of 1st gear. You and your team have done a decent job with HubSpot, but you realize there's so much more you could be doing.

electrIQ can take the wheel for you (pun intended) or train your team to increase your HubSpot results.

Why electrIQ?

Platinum Partner Solutions & Expertise

We have a robust knowledge of the HubSpot platform, from its CRM to all 3 of its Hubs to the CMS for website design.

As a Platinum Partner, electrIQ is well-positioned to help with your next HubSpot project, whether you're a start-up looking to setup your business for long-term success or an international organization with sophisticated implementation requirements.

ROI-Focused. Revenue Reporting.

We understand that there are important metrics to track towards in order to achieve revenue goals, but if you're hiring a marketing agency, you deserve to know that the revenue coming in exceeds the money you're putting out. That's why we back every monthly report out to the impact we've had on your bottom-line, so you can rest easy knowing you're seeing real revenue and profit increases.

We Know HubSpot

  • New HubSpot Portal Setup
  • Users & Permissions Setup
  • HubSpot CRM Setup
  • Building Lead Scoring Models
  • Email Marketing
  • Salpes Pipeline Development
  • Sales Tools Implementation
  • Automated Bots & Live Chat
  • Social Media Marketing
  • Migrating to HubSpot
  • Reports & Dashboards
  • Creating Automated Workflows
  • Third-Party Integrations
  • Creating Content
  • Database Cleanup
  • List Segmentation
  • Hyper-Personalization
  • Online Advertising

and much more...

"electrIQ plays a valuable role for us in supporting our digital marketing channels, including giving fresh perspective to existing internal teams and pioneering new strategies."

Zac Brandenberg

CEO

01

Claiming your Local Profile Listings.

The bare minimum. Setup your GMB and Yelp accounts.

02

Citation Building and Schema Markup

NAP Consistency across all databases powered by SEMrush and Yext.

03

Manage and Encourage Reviews

Review are the backbone of any business, particularly in local search where results are filtered for local relevancy within that searchers zip code.

04

Establishing Backlinks

Backlinks play a role in building the prominence of your business. Google's algorithms recognize backlinks and in turn identify your business and its website as a more trustworthy source.

05

Local Content

Offer city city, service, and product specific content in the form of specials, schedules, calendars, and general information guides.

06

Maintaining, Analyzing, and Refining

In any SEO initiative, local or otherwise, maintaining, analyzing, and refining is the only true way to make progress. At electrIQ Marketing we emphasize data driven analysis and tracking. Through this, we can assess what should be tweaked and refined for further optimization.

We've done it before -
We'll do it for you

Marketing Goal

Gindo's came to us with no SEO strategy and a blog that served to simply hold recipes. They still had managed to see a small bump in sales over the past few months from organic search, but knew they could be doing more. Our mission: Increase sales from organic traffic.

Services Provided

SEO
SEE CASE STUDY

176%

Increase In Organic Traffic Revenue

115%

Increase In Organic Transactions

93%

Increase In New Website Visitors

Experience the electrIQ difference

Get a Free Consultation
847.347.9006
418 Bamboo Lane
Suite A
Los Angeles, CA, 90012