One of the challenges businesses face is keeping customers engaged and active with the brand. Yet, keeping customers engaged is the key to customer retention and plays a large role in customer acquisition. It is essential to building a strong customer foundation for your business. There are many ways to keep customers interacting with your business and product, however, one of the best and most proven methods is through social media contests.
Contests are a great way to get and keep your brand on customers minds. When they see the opportunity to win something from a brand they like, they jump at the chance, and photo and video contests encourage them to think about your product in new ways as they seek to capture that great photo and create that awesome video. By keeping customers engaged and keeping your brand on their mind, the likelihood of them returning to make repeat purchases increases. But the benefits don’t end there. With many customers posting photos of themselves interacting with or using your product, both previous, current, and prospective customers get the opportunity to see real people enjoying what your business offers. This is far different than the typical photos you’ll post on your website that are staged. While staged photos are important for capturing all the aspects of your product and presenting a well-developed website, when customers see others with your product on social media it resonates with them on a different level. They see real reactions and real interactions with your brand.
Other benefits include the creation of free-content and a thriving community centered around your business. By publicizing that submissions have the right to be used by your business, you are able to garner great content directly from the people who enjoy your brand. Plus, by ensuring people are interacting with your brand, you can start to build a customer community that is active and shows off all the great things you have to offer.
These contests play a huge role in customer acquisition. By having photo and video contests on social media platforms like Instagram and Facebook, your product will appear on users feeds and pages. This is great for showcasing your product to those who haven’t seen it before, or those who have seen it but either forgot about it or never got around to exploring what you have to offer. It gets your product great “word-of-mouth” and is a form of advertising that is completely free with the exception of the prize you give out to the winner.
This only scratches the surface of all the benefits social media contests can have for your business. There are so many possibilities in this area, all of which go back to ensuring your business continues to keep its customers engaged and active with your brand. Ultimately, this will help you make sure your product continues to be fresh, exciting, and relevant in today’s fast-paced consumer driven world and will help build the essential customer base your business needs.
As always, if you have any questions, don’t hesitate to reach out, and remember to check back daily for more information on how you can take your business’ marketing to the next level.