Martha Stewart Wine Co. Logo
Lightning Bolt

Transferring a world-famous celebrity's brand to a new business venture in wine.


Download PDF  
Martha Stewart Wine Co. Case Study Image

Martha Stewart Wine Co.

Martha Stewart Wine Co. is Martha Stewart's curated online wineshop shipping direct-to-consumer across the US. ThroughMartha's travels around the world, she developed an affinity for wine and its ability to elevate every meal or moment, and she's now bringing that love to life with Martha Stewart Wine Co!

Organic Growth Goals

Martha Stewart Wine Co. wanted to increase its organic exposure across social. They needed a team that could integrate Martha's brand with her foray into wine to connect with her loyal fanbase and provide a level of authenticity behind the new business venture. We focused on highlighting how Martha is involved in the wine selection process, utilizing behind the scene shots of Martha as much as possible in addition to user-generated content.

iphone frame
martha stewart wine co instagram

Organic Social

Our organic social deliverables consisted of:

Complete social media strategy

Design & curation of all posts

Community Management

Responding to and engaging with followers as well as sourcing user-generated content

Virtual Wine Tasting Series

A virtual wine tasting series hosted by Martha Stewart

martha stewart wine at table
martha pouring soup
martha stewart drinking wine

Related Case Studies