Safely approached electrIQ marketing to create their email & SMS program for the launch of the new brand. We worked with Safely to capture leads pre-launch in order to build a launch day email & SMS list we'd be able to market to, while building out best-in-class Klaviyo and Postscript flows so all customer touchpoints were accounted for in advance of the launch.
Aggressive Growth Goals
Given the celebrity involvement, we launched SMS swipe-up stories to opt-in to "be the first to know" when Safely would launch. We also had a landing page with a countdown timer where visitors could enter their email and phone number.
List GrowthIn order to create buzz around the brand, we implemented lead capture on the landing page before the site was live. Visitors could join the waitlist to be the first ones with access to the site when we launched.
We were able to successfully launch Safely's email marketing program, accounting for over 27% of launch sales.
- 35% Open Rate
- 16.1% Click Rate
- 19.1% of 1st Day Sales Attributed to Email Marketing
We were able to successfully launch Safely's SMS marketing program, accounting for over 27% of launch sales.
- 50.1% Click Through Rate
- $5.71 Revnue Per Text Message
- 19.8% of 1st Day Sales Attributed to SMS Marketing