Oneskin approached electrIQ marketing with a major request, their site needed to work on mobile and their launch was coming up. Inless than a week, we worked to make their site mobile responsive, cleaning up code in the process. In conjunction, we launched OneSkin's email and SMS programs
Aggressive Growth Goals
Given the limited time before launch, we prioritized mobile functionality on the website and absolutely must-have email/SMS flows (welcome, abandoned cart, post-purchase) for an optimal customer experience. Since, we've added on a referral program and continued to build out their Klaviyo and Attentive account, focusing on key customer touchpoints that increase retention and CLTV. We also manage the email/SMS campaign calendar.
Web Development - Mobile
Email & SMS Marketing
We implemented a two-step Attentive pop-up on desktop and mobile (utilizing tap to subscribe on the mobile pop-up).
After launching OneSkin's referral program, we included referral program callouts in multiple post-purchase customer touchpoints across both email & SMS to encourage adoption.
Subscription Management Via SMS
OneSkin's business model is focused on recurring subscriptions to their flagship product, OS-01. We implemented ReChargeSMS to allow subscription customers to manage all aspects of their subscription via text.