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Increasing In-Store Traffic through Localized SEO

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The Company

16 Handles, New York City’s #1 frozen yogurt and dessert brand, celebrates your individuality. 16 Handles is committed to serving fresh, quality, better-for-you options that allow you to unleash your inner Fro-Yo chef! Create what you want and savor it your way - after all, isn't that what snacking is all about?

The Challenge

16 Handles wanted to bolster their in-store traffic and sales through localized SEO and content creation. Our main goal was to increase keyword rankings for local searches ("froyo near me") at each of their 34 franchise locations. We geo-targeted each locations specific zip code for keyword tracking and emphasized mobile, so we knew we were capturing the most relevant traffic for that specific store location.

The Strategy

Our organic search traffic growth strategy was three-fold: » Blog content to engage current customer base and attract new ones, chock-full of fun and helpful information. » Competitor and keyword research to identify high-value media outlets to write press about 16 Handles (backlinks). » Local page optimization for specific actionable dessert/froyo keywords

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