As a landscape architect, artist, and horticulturalist, Airplantman was up to the challenge to create the best way to showcase his airplants. Built with an eye for fine design, craftsmanship, sustainability, and a genuine obsession for all things airplant, the Airplantman Designs product line was developed by Josh Rosen.
Airplantman needed to recover from a botched website redesign that completely tanked their organic search traffic. They went from thousands of organic visitors a month to almost none. Our goal was to increase organic search traffic and ultimately drive sales back to their original levels (if not higher). We focused on content creation, technical SEO, and backlink building (PR outreach). This was all done organically, without paid advertising.
Our organic search traffic growth strategy was three-fold: » Development of cornerstone content pieces (based on competitor research) chalk-full of helpful information and keywords (example) » Competitor and keyword research to identify high value media outlets to write press about Airplantman (backlinks). » Deep-dive technical SEO audit to ensure full compliance with Google Webmaster Guidelines