Electriq Logo
electriq logo
ATAQ Fuel Logo
Lightning Bolt

Revitalizing the E- commerce Experience for ATAQ

Services

lifecycle marketing
content marketing
web design & development
branding & production
strategy
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ATAQ Fuel Case Study Image

Who is ATAQ?

Eating healthy is simple; eating healthy for sports performance is not. The latter requires an understanding of physiology, biochemical processes, and how to leverage nutrition to target performance goals. ATAQ is a plant-based sports nutrition company focused on using clean, functional ingredients to boost performance and recovery.

The Challenge

By the time ATAQ began working with us, they had already built solid traction within retail, but were struggling to maintain consistent revenue on their Shopify site.

Deliverables

Our inbound marketing strategy deliverables consisted of: » Social media account growth & community engagement » SEO content to establish the brand as an authority in the space and drive organic traffic » Development of e-commerce marketing automation workflows » Development of a new website to match brand aesthetic and increase conversion rates » Advertising campaigns to drive GNC and Amazon sales » Targeted PR outreach for backlinks and press recognition

What our Partner Thinks
"The experience has been nothing but awesome. My reason why? Simply said: 1) they are goal getters on behalf of their clients, 2) they have a CAN-DO attitude and get things done that at times might even fall a little out of scope and 3) they are knowledgeable and reliable. If you pair those three elements you found an amazing partner to work with. And that has been our experience. Highly recommended!"
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ataq fuel home page mobile

Website Design & Development

We completely rebranded and redesigned ATAQ's home page, taking inspiration from the look and feel of Amazon's modular, product-centric storefronts.

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ATAQ Fuel Home page desktop
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ataq fuel instagram

Social Media

We took ATAQ's edge and portrayed it across social media with high-quality user-generated content as well as graphic design posts. To increase followers, we ran monthly giveaways and always participated in Dojomojo sweepstakes with extra entries to participants who followed our account.

results

PR Outreach & Off-page SEO

We acquired 25 high-quality backlinks in 7 months so far for ATAQ Fuel. These press features were on high domain authority sites with readers that matched ATAQ Fuel's target demographic. FOUNDR is one example of our work. A Domain Authority of 57/100, FOUNDR has over 50K organic visitors a month.

results

Advertising

We developed creative, pushed value-based lookalike audiences from their CRM, and set up dynamic retargeting to achieve a $9.52 cost per add to cart.

We tested various types of Facebook/Instagram placements including:

  • Collection Ads
  • Instant Mobile Experiences
  • Carousel Ads
  • and more!
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ATAQ Email Example

Email Marketing & Automation

Using Klaviyo, we implemented numerous lead capture and data-mining initiatives on the site, and used automated workflows to send targeted communication based on a visitor or contact's behavior on the site. Here are a few:

  • Live Chat
  • Left-Slide in Pop-up on Desktop
  • Top Nav Slide-down Pop-up on Mobile
  • Exit Pop-up offering 25% off to visitors who try to exit with completing a purchase

Automation Examples:

  • Welcome Series
  • 90-day lapsed
  • Did not use coupon
  • Browse abandonment
  • Abandoned cart

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