Tammo Walter, Co-Founder & CEO, ATAQ Fuel
Who is ATAQ?
Eating healthy is simple; eating healthy for sports performance is not. The latter requires an understanding of physiology, biochemical processes, and how to leverage nutrition to target performance goals. ATAQ is a plant-based sports nutrition company focused on using clean, functional ingredients to boost performance and recovery.
By the time ATAQ began working with us, they had already built solid traction within retail, but we’re struggling to maintain consistent revenue on their Shopify site.
Our inbound marketing strategy deliverables consisted of: » Social media account growth & community engagement » SEO content to establish the brand as an authority in the space and drive organic traffic » Development of e-commerce marketing automation workflows » Development of a new website to match brand aesthetic and increase conversion rates » Advertising campaigns to drive GNC and Amazon sales » Targeted PR outreach for backlinks and press recognition
Website Design & Development
We completely rebranded and redesigned ATAQ's home page, taking inspiration from the look and feel of Amazon's modular, product-centric storefronts.
We took ATAQ's edge and portrayed it across social media with high-quality user-generated content as well as graphic design posts. To increase followers, we ran monthly giveaways and always participated in Dojomojo sweepstakes with extra entries to participants who followed our account.
PR Outreach & Off-page SEO
We acquired 25 high-quality backlinks in 7 months so far for ATAQ Fuel. These press features were on high domain authority sites with readers that matched ATAQ Fuel's target demographic. FOUNDR is one example of our work. A Domain Authority of 57/100, FOUNDR has over 50K organic visitors a month.
We developed creative, pushed value-based lookalike audiences from their CRM, and set up dynamic retargeting to achieve a $9.52 cost per add to cart.
We tested various types of Facebook/Instagram placements including:
- Collection Ads
- Instant Mobile Experiences
- Carousel Ads
- and more!
Email Marketing & Automation
Using Klaviyo, we implemented numerous lead capture and data-mining initiatives on the site, and used automated workflows to send targeted communication based on a visitor or contact's behavior on the site. Here are a few:
- Live Chat
- Left-Slide in Pop-up on Desktop
- Top Nav Slide-down Pop-up on Mobile
- Exit Pop-up offering 25% off to visitors who try to exit with completing a purchase
- Welcome Series
- 90-day lapsed
- Did not use coupon
- Browse abandonment
- Abandoned cart