Rediscovering Lightning in a Bottle's Brand Voice Through Community Engagement
Lightning in a Bottle is an annual music festival in the Central Valley region of California first held in 2006. It is presented by The Do LaB, which seeks to promote sustainability, social cohesion, and creative expression.
Lightning in a Bottle wanted to rediscover their brand voice on social media, focusing more on the community engagement of Lightning in a Bottle and less on pushing ticket sales non-stop. They also needed a team to match their brand voice and deliver blog and newsletter content to their fans.
Organic Social Media
Our organic social growth strategy encompassed 4 areas:
- Development of weekly and monthly content themes to build rapport with fans and foster community engagement
- Strategic tagging of social media photos and videos to track what type of content posts worked best
- Creation and editing of social snack videos from 10 seconds to 60 seconds to highlight the interactivity and uniqueness of LIB
- Addition of personality and humor to social media responses Our newsletter and blog strategy focused on developing content that engaged their current email list and website traffic while matching brand voice.
Our newsletter and blog strategy focused on developing content that engaged their current email list and website traffic while matching brand voice.
Community Management & Growth
One of the most special aspects of Lightning in a Bottle is the community. We needed to keep their fun and carefree voice, engaging in playful banter with followers and fans alike.