electrIQ plays a valuable role for us in supporting our digital marketing channels, including giving fresh perspective to existing internal teams and pioneering new strategies.

Zac Brandenberg


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DTC Ecommerce


Content Creation, SEO, PR, Organic Social


The Scoop

Wine Insiders is changing the way people buy wine. Now shipping over 7 million bottles a year, their goal is to make shopping for great wine easy, convenient, fun, and affordable, all delivered right to your doorstep.


Marketing Goals

Wine Insiders wanted to create a unique social presence and personality on Instagram. We focused on increasing engagement, driving website traffic, building loyalty, generating buzz, and ultimately curating a community around #wineinsiders. During our social engagement, we also took over their SEO strategy and execution. This was all done organically, without paid advertising.


electrIQ Approach

Our organic social growth strategy was three-fold. 1) Develop strong creative that aligns with Wine Insiders brand. 2) Daily posting across all social channels, utilizing humor to make posts relatable while also using educational content to allow followers to expand their wine knowledge. 3) Incentivize customers to submit their own wine drinking content. Our organic SEO growth strategy was three-fold 1)Development of a pillar content page and sub-pages 2)PR Outreach to bloggers and publications for backlinks 3) Implementation of best practice technical SEO initiatives




Increase in Organic Traffic Revenue


Increase in Organic AOV


New Site Visitors (non-branded keywords)
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