111%

Increase in Organic Revenue

184%

Increase in New Site Visitors From Non-Branded Keywords

201%

Increase in Social Engagement

17.9%

Increase in Social Website Traffic

59%

Increase in Social Media Followers

12.1%

Increase in Average Order Value

The Company

Wine Insiders is changing the way people buy wine. Now shipping over 7 million bottles a year, their goal is to make shopping for great wine easy, convenient, fun, and affordable, all delivered right to your doorstep.

The Challenge

Wine Insiders wanted to create a unique social presence and personality on Instagram. We focused on increasing engagement, driving website traffic, building loyalty, generating buzz, and ultimately curating a community around #wineinsiders. During our social engagement, we also took over their SEO strategy and execution. This was all done organically, without paid advertising.

Social Media

Our social media strategy encompassed 5 specific areas:

Develop strong creative that aligns with Wine Insiders' brand and messaging
High-frequency posting across all social
Co-marketing giveaways to increase engagement and increase followers
Story highlights & swipe up content
Engage with micro-influencers and incentivize customers to submit user-generated content

SEO & Content Marketing

Wine Insiders came to us during our social media engagement for help with their SEO. They were seeing a steady decrease in organic search traffic over the course of 2019 and wanted to reverse that trend. We began conducting competitive analysis and internal site audits to determine the best path to recovery. With our pillar content strategy, we recovered their traffic and then some!

An innovative content marketing approach to increase brand loyalty and organic revenue for a blossoming DTC brand.

Services