An innovative content marketing approach to increase brand loyalty and organic revenue for a blossoming DTC brand.
Wine Insiders is changing the way people buy wine. Now shipping over 7 million bottles a year, their goal is to make shopping for great wine easy, convenient, fun, and affordable, all delivered right to your doorstep.
Wine Insiders wanted to create a unique social presence and personality on Instagram. We focused on increasing engagement, driving website traffic, building loyalty, generating buzz, and ultimately curating a community around #wineinsiders. During our social engagement, we also took over their SEO strategy and execution. This was all done organically, without paid advertising.
Zac Brandenberg, CEO
Social MediaOur social media strategy encompassed 5 specific areas:
- Develop strong creative that aligns with Wine Insiders' brand and messaging
- High-frequency posting across all social
- Co-marketing giveaways to increase engagement and increase followers
- Story highlights & swipe up content
- Engage with micro-influencers and incentivize customers to submit user-generated content
SEO & Content Marketing
Wine Insiders came to us during our social media engagement for help with their SEO. They were seeing a steady decrease in organic search traffic over the course of 2019 and wanted to reverse that trend. We began conducting competitive analysis and internal site audits to determine the best path to recovery. With our pillar content strategy, we recovered their traffic and then some!
PR Outreach / Off-page SEO
We acquired 34 high-quality backlinks in 5 months for Wine Insiders. These press features were on high-domain authority sites with readers that matched Wine Insiders' target demographic. Glam is one example of our work. A Domain Authority of 63/100, Glam has over 35K organic visitors a month.