Mary and Chris Ginder started Gindo's back in 2011 to make delicious pepper sauces with whole fresh peppers, sea salts and peppercorns—the spices of life. Since then, they've evolved their way of thinking. Their sauces are designed to help inspire creativity in the kitchen and enhance food by adding flavor, aroma, color, texture and even nutrients.
Gindo's came to us with no SEO strategy and a blog that served to simply hold recipes. They still had managed to see a small bump in sales over the past few months from organic search, but knew they could be doing more. Our mission: Increase sales from organic traffic.
Our SEO approach was three-fold:
- Optimize existing content already on the website
- Competitor and keyword research to identify other potential keywords to drive site traffic with targeted content creation
- Deep-dive technical SEO audit to ensure full compliance with Google Webmaster Guidelines
Comprehensive PR Outeach
SEO goes hand in hand with PR outreach, specifically acquiring backlinks from other high-quality and authoritative domains. Why? No matter how awesome your content is, if your site doesn't have enough backlinks going to it, your content will never rank on the 1st page of Google.
We targeted competitor backlinking website and conducted extensive research on potential publications to get Gindo's placement on relevant, high domain-authority websites.