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Lightning Bolt

Capturing Immortal Perfumes Organic Search Traffic

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content marketing
seo
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Immortal Perfumes Case Study Image

The Company

Immortal Perfumes is a micro-perfumery specializing in historically inspired, handmade perfumes. Anchored by the flagship line of writer scents, Dead Writers, Immortal Perfumes imagines vintage fragrances for the modern era. Ever wonder what Mr. Darcy’s estate, Pemberley, smelled like after a fresh rain? What made Marie Antoinette alluring? JT Siems takes you on a scent journey.

The Challenge

Immortal Perfumes came to us already having a substantial amount of content on their website, but with little to no SEO strategy. Immortal Perfumes wanted to capture new customers via organic search, and wasn't sure why their extensive content creation was not working as well as they hoped. Our mission: Sitewide optimization of current content and development of new keyword targets to double site traffic and revenue.

The Strategy

Our organic search traffic growth strategy was three-fold: 1) Optimize content already on the website; 2) Competitor and keyword research to identify other potential keywords to drive site traffic; 3) Deep-dive technical SEO audit to ensure full compliance with Google Webmaster Guidelines

What our Partner Thinks
"I know a bit about SEO so was wondering if this was something I should just do myself. I'm so glad that Brandon reached out because the work he's done has far surpassed my expectations and I'm looking forward to seeing how it all translates for my business. Very easy to work with and on top of things."
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