Immortal Perfumes is a micro-perfumery specializing in historically inspired, handmade perfumes. Anchored by the flagship line of writer scents, Dead Writers, Immortal Perfumes imagines vintage fragrances for the modern era. Ever wonder what Mr. Darcy’s estate, Pemberley, smelled like after a fresh rain? What made Marie Antoinette alluring? JT Siems takes you on a scent journey.
Immortal Perfumes came to us already having a substantial amount of content on their website, but with little to no SEO strategy. Immortal Perfumes wanted to capture new customers via organic search, and wasn't sure why their extensive content creation was not working as well as they hoped. Our mission: Sitewide optimization of current content and development of new keyword targets to double site traffic and revenue.
Our organic search traffic growth strategy was three-fold: 1) Optimize content already on the website; 2) Competitor and keyword research to identify other potential keywords to drive site traffic; 3) Deep-dive technical SEO audit to ensure full compliance with Google Webmaster Guidelines