Tristan, Founder & CEO
After studying Architecture in college, Tristan found himself enjoying making models much more than designing him. He wanted to develop something that allows anyone access to high quality design work that they can make with their own hands. It's satisfying to get off the computer and actually build something!
Resident had one straightforward mission, more sales. Our main goal was to obviously increase revenue, but we focused on 3 budget friendly initiatives that would help Tristan attain the growth he wanted all while staying realistic with cost. We focused on content creation, technical SEO, and backlink building (PR outreach). The success we achieved was all done organically, without paid advertising.
Our organic search traffic growth strategy was three-fold: » Development of cornerstone content pieces (based on competitor research) chock-full of helpful information and keywords. » Competitor and keyword research to identify high-value media outlets to write press about Resident (backlinks). » Deep-dive technical SEO audit to ensure full compliance with Google Webmaster Guidelines.