Olivia quit her dream job and decided she wanted to be her own boss. Initially starting out as a baked goods company, Olivia pivoted when she realized what if cookie dough could be customizable just like ice cream is? Unbaked's growth has exploded, being featured in the NY Times, LA Weekly and more!
Unbaked had one straightforward mission, more sales. Our main goal was to obviously increase revenue, but we focused on 3 budget friendly initiatives that would help Olivia attain the growth she wanted all while staying within her small business budget.
We focused on content creation, SEO, and backlink building (PR outreach). Our execution was in four main areas: 1) Development of webpages (based on competitor research) chalk-full of helpful information; 2)Competitor and keyword research to identify high value media outlets to write press about Unbaked; 3) Deep-dive technical SEO audit to ensure full compliance with Google Webmaster Guidelines; 4) Development of a catering page and a corporate gifts page as well as a catering inquiry form