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Lightning Bolt

Driving Vertagear's Engagement Across Social Channels


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The Company

Brought to life in 2015 by a mixture of computer hardware veterans, furniture specialists, designers and gamers, Vertagear aims to develop products catered to the sensibilities of the gaming community by combining the full spectrum of their expertise: design, comfort, functionality and quality.

The Challenge

Vertagear wanted to re-energize their social presence across Instagram, Facebook, and Twitter. Our goal was not just to increase the number of followers. We focused on increasing engagement, driving website traffic, building loyalty, generating buzz, and ultimately curating a community around #teamverta. This was all done organically, without paid advertising.

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Organic Social Media

Our organic social growth strategy was three-fold:
  1. Develop strong creative that aligns well with the Vertagear brand.
  2. Daily posting across all social channels, developing weekly recurring themes like #caturday and #setupsundays.
  3. On Twitter, we made sure to interact with at least 5 tweets a day to increase impressions and engagement, utilizing humorous gifs and gaming lingo.

Community Management

We had a dedicated social media manager from 7AM-7PM, 7 days a week, interacting and engaging with the gaming community. Better yet, we'd schedule and interact with content into the wee hours of the night when the community was most engaged and active. 

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