Brought to life in 2015 by a mixture of computer hardware veterans, furniture specialists, designers and gamers, Vertagear aims to develop products catered to the sensibilities of the gaming community by combining the full spectrum of their expertise: design, comfort, functionality and quality.
Vertagear wanted to re-energize their social presence across Instagram, Facebook, and Twitter. Our goal was not just to increase the number of followers. We focused on increasing engagement, driving website traffic, building loyalty, generating buzz, and ultimately curating a community around #teamverta. This was all done organically, without paid advertising.
Our organic social growth strategy was two-fold. » Develop strong creative that aligns well with Vertagear brand. » Daily posting across all social channels, developing weekly recurring themes like #caturday and #setupsundays. On Twitter, we made sure to interact with at least 5 tweets a day to increase impressions and engagement, utilizing humorous gifs and gaming lingo.