Increasing Organic Search Traffic & Revenue through CBD Content Marketing
Winged is the first CBD product line formulated exclusively for women. The women of today’s world are adapting to new forms that break all molds. New age moms. Nurturing leaders. Powerful entrepreneurs. Community builders. At the end of every day, she belongs to herself and needs the tools to reel it all in. Winged is for the woman who harnesses the power of cannabinoids so she can catch her breath, stand tall, and take flight.
Winged CBD came to us already having a blog but lacked consistent content creation and an overarching SEO strategy that would tie everything together to increase organic search traffic. They needed a team with a strong grasp of content, specifically the nuances of CBD, and how SEO strategy can help create content that not only educates but captures new site visitors!
We utilized tools like SEMrush in combination with our extensive CBD research to design an SEO/content strategy that increased their organic search traffic for relevant keywords that convert.
Through our competitor and keyword research, we architected a content strategy centered around specific pillar topics that increased site traffic and ultimately revenue.
We conducted monthly technical SEO audits to ensure full compliance with Google Webmaster Guidelines and deep-dive into the backend of the website.