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Our Email Marketing Process

Segmentation drives our hyper-personalized email marketing efforts

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Brand Discovery
Your electrIQ team members will sit down with your team to dive into your brand.
Step 1
Step 2
30-60-90 Plan
We'll collaborate on a 30-60-90 day plan that will encompass ad-hoc email campaigns as well as automated workflow setups to guide your customer journey.
Template Set-up + More
We'll segment your CRM database, set-up branded email templates, and build out workflows.
Step 3
Step 4
Performance Analysis
We'll establish a dashboard of KPIs that assess your email marketing performance as a whole while also diving into campaign and workflow specific metrics.
Optimize, Refine, Iterate
We'll take our Performance Analysis and extract actionable insights to inform our email marketing going forward.
Step 5