As helpful as charts and graphs, as pretty as photos and drawings, and as defining as meta descriptions, infographics are the next big thing. Infographics are one of the most versatile and valuable forms of content your business can create; here’s why.
Infographics are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly to your audience. Informational infographics can make learning about a product, service, or concept much more effortless than other types of content.
Rather than depending on your audience to give their eyes and ears to long-form content, you can start incorporating infographics into your content marketing strategy.
5 Ways Infographics Help Your Content Marketing Strategy
#1 Increases Accessibility
A portion of your audience might prefer visuals to text. We all have different learning styles, so the more ways your content is offered, the more people you can reach. In marketing, accessibility is about making your content consumable to everyone.
When developing a strategy to reach your target audience, it’s easy to overlook accessibility. Try to consider the segments of your audience that are visually or auditorially impaired and those who are neurodivergent. Subtitles, infographics, ALT text, and text-to-speech plug-ins are valuable tools that can help everyone feel included and valued by your brand.
Fact: 65% of buyers are visual learners — meaning they absorb the most information when they look at an image, graphic, or video.
Infographics make information clear and visually appealing; adding them to your website, social media platforms, and even packaging is a great way to make sure more people get to take advantage of the valuable content you have to offer.
#2 Increases Shareability
How often are you DM’d an article, told to read it, and actually take the time to go through the entire thing? We doubt more than twice a year, if that. You’re much more likely to be DM’d an infographic that you can pull some key takeaways from instantly.
Fact: Infographics are 30 times more likely to be read in their entirety than blog posts or news articles.
Infographics are snack-sized bites of the nitty-gritty details. People can process infographics quickly, which is why they’re great for sharing on social media. Social media infographics are great for bringing awareness to a cause and making sure people have the most critical facts.
You can turn any content into a shareable infographic; the more shares, the more eyes on your business, and the more chances of a purchase.
#3 Adds Visual Content to Your Strategy
Visual content marketing involves using visual content, such as images, videos, and GIFs, to reach your audience and grow your business. Infographics can add to your strategy.
Visuals aren’t just digestible and shareable; they’re also visually appealing. It’s hard to keep someone engaged with your website if all there is to look at is big blocks of text. Infographics can add dimension to your pages and keep your users engaged.
Fact: On average, people will remember 65% of the information they see in a visual. In comparison, they will only remember 10% of the information they hear aloud.
Think about how often we use pie charts or bar charts to present data and spice up a PowerPoint; infographics can have the same impact on your blog posts or other types of text-based content.
#4 Improve SEO Optimization
Search engine optimization (SEO) is the process of optimizing your content so that your website appears at the top of search engines like Google. If it’s not already, a key component of your digital marketing strategy should be SEO.
When used with other web elements, infographics facilitate higher rankings in search engines.
- Web articles that contain images receive 94% more views than articles that don't.
- Web content that includes images gets 650% more engagement than content that only includes text.
Let’s say someone’s looking to learn more about SEO. Instead of clicking on the first website listed in the ads section, the person might click on ‘images’ in hopes of coming across an infographic about search engine optimization. Hopefully, your SEO infographic is useful and digestible and causes the learner to look into your website before the others.
#5 Help Establish Visual Branding
Infographics aren’t made out of the blue; they’re designed with your branding and visual identity in mind (if done correctly). For an infographic to get linked back to your business after being shared off your platform, it must be designed with the right fonts, colors, and visual elements. You should always have your logo on any infographics you publish.
An infographic designer on your team can be an incredible asset; they’ll help ensure your content is visually appealing and on-brand. Your content might not usually call for visuals, so infographics might be one of the few ways you can establish your visual identity.
Investing in Infographics
The bottom line is that infographics are helpful, and the public agrees. So, now that you know the value of infographics, you can start incorporating them into your digital marketing strategy. Infographics combine the powers of social media marketers, graphic designers, and SEO strategists all into one.
At Electriq, our SEO & Content Marketing team works beside the Creative team to produce infographics for clients who understand their value. Infographics let our clients share informative content across the web, reaching all of their communities.
Each client’s infographics are specially tailored to them with visual brand markers and content that’s valuable to their target audience. Take your content marketing strategy to the next level by joining the Electriq team and investing in infographics, allowing them to bring your blog post, email, or social post to life!