To truly understand Search Engine Optimization, one must first understand the foundation upon which modern day search engines were built: Search engines, in particular Google, were built on search relativity. In other words, the search engines direct users to popularized sites so that they can view the content most relative to their search. The way this works isn't too difficult to comprehend.
When someone visits a website through Google, the website receives a ping, and, in turn, the number pings determines the search rank of the website. If the Google algorithm deems a users search as being related to your product or service, and you have more pings than other related results, you are going to rank first on the page, thus making you the most likely to receive related traffic. The importance of a sites ranking cannot be stressed enough. For example, a ongoing study by advancedwebranking.com shows that the first result in a search has a Click-through-Rate (CTR) of roughly 30% of the traffic, while the second receives only 15%, the third only 10%, and the fourth a measly 6%. More than 92% of people don't make it past the first page of Google Search Results.
From this, we can see the importance of having a website that ranks highly and the significance of SEO.
Now that we've covered why SEO is important, what exactly is SEO? SEO is the process of allowing your site to be accessible by Google so when people search, the website comes up and then receives the most pings on the network. As previously mentioned, by receiving more pings on your website it will rank higher in the results.
Every asset we manage is keyword-oriented part of a larger picture that builds toward your goals, drives organic traffic, and ultimately converts. Every SEO strategy we develop is focused on increasing revenue, not meaningless KPI's that don't impact your business.
We build trust and brand reputation by governing content that brings your unique company culture to life. Working in weekly sprints helps us stay agile and means you’re never left waiting for content.
We breakdown your competition and analyze what type of content ranks for your high-value keywords. We then develop content and place keywords on appropriate pages and add/edit titles, meta descriptions, image titles, alt text, schema markup, and more based on our findings.
No matter how great your site content is, Google won't care if there aren't any external websites linking to yours. We target high-domain authority sites to backlink to yours to increase your domain rank and allow your site to start ranking for the keywords we've targeted with content creation and optimization.
Don't let the backend of your site knock you off the 1st page of search results. We conduct weekly site analyses to ensure your site remains in compliance with Google Webmaster Guidelines with tools including SEMrush and Screaming Frog.
We adjust and optimize your SEO strategy on an ongoing basis to continue meeting and exceeding your business objectives.
Immortal Perfumes came to us already having a substantial amount of content on their website, but with little to no SEO strategy. Immortal Perfumes wanted to capture new customers via organic search, and wasn't sure why their extensive content creation was not working as well as they hoped. Our mission: Sitewide optimization of current content and development of new keyword targets to double site traffic and revenue.
Increase In Organic Revenue
Increase In Keyword Rankings
Increase In New Website Visitors